[Download pdf ebook] Transcultural Marketing






 | #764433 in eBooks |  2014-05-22 |  2014-05-22 | File Name: B00U6ALZIU

||0 of 0 people found the following review helpful.| Basic tool for Marketers|By Lily|Basic tool for Marketers| ||"This book is a must read for anyone in the field of marketing today. Summing Up: Highly recommended. Upper-division undergraduates and above."  N. E. Furlow, Marymount University, Choice|About the Author

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.


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