||0 of 0 people found the following review helpful.| Ok to buy...|By Publicaciones Rebeldes|Good reading and interesting information|0 of 0 people found the following review helpful.| Four Stars|By Eric Lopez|Amazing insight into the tactics used by the father of pr|0 of 0 people found the following review helpful.| Very nice book|By Le|.com |Biographer Larry Tye can't help but be entertained by his subject's professional antics. Edward L. Bernays (1892-1995), a pioneering practitioner of public relations, zestfully ballyhooed his clients, utilizing a shrewd blend of publicity stunts, careful
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary...
[PDF.aq51] The Father of Spin: Edward L. Bernays and the Birth of Public Relations Rating: 4.70 (634 Votes)
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You easily download any file type for your gadget.The Father of Spin: Edward L. Bernays and the Birth of Public Relations | Larry Tye. I really enjoyed this book and have already told so many people about it!
