||1 of 1 people found the following review helpful.| Fascinating Insights and Case Studies|By MMarcus|Why People (Don't) Buy contains some fascinating insights and case studies for anyone interested or working in marketing, consumer behavior or psychology. I found the results of the case studies centered on consumer incentives and consumer perception to be quite surprising at first until I read further into the go and stop signa||'Chakravarti and Thomas offer a thoroughly modern view of consumer decision-making, grounded in persuasive behavioral research and laden with practical, game-changing insights. Their 'GO-STOP Signal' Framework offers a fresh take on consumers and is a powerfu
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
[PDF.lf21] Why People (Don’t) Buy: The Go and Stop Signals Rating: 3.56 (622 Votes)
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