(Mobile pdf) Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation






 | #4293304 in eBooks |  2010-10-13 |  2010-10-13 | File Name: B009ATD84W


||About the Author|Author Anders Hansen: Anders Hansen is Senior Lecturer in the Department of Media and Communication at the University of Leicester, UK. He is Associate Editor of the journal Environmental Communication, Secretary to the International Environmen

There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an i...


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