||1 of 1 people found the following review helpful.| A Roadmap to Sales Force Transformation|By Chris Harrington|Change & transformation are two of the hottest topics in business. Conveniently, there are plenty of books to follow! What few will even touch on are the true barriers to transformation; individuals resistant to change, technology hurdles, internal/external politics). But Perla and Shiver touch on these and other c
The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work a...
[PDF.tw27] 7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization Rating: 3.67 (641 Votes)
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