||0 of 0 people found the following review helpful.| Authenticity: What consumers really want|By Myung|According to this book, today consumers want authentic experiences in memorable events that engage them in an inherently personal way such as being real, original, genuine, sincere, and deliberately and sensationally staged experiences. I really liked the ideas of authentic experiences in this book.|3 of 4 people found the fol|From Publishers Weekly|This eye-opening but muddled volume tells companies to remain true to self or, at least, to appear genuine, arguing that in a world increasingly filled with deliberately and sensationally staged experiences... consumers choose to buy or n
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much... [PDF.pi15] Authenticity: What Consumers Really Want Rating: 3.90 (461 Votes)
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You easily download any file type for your gadget.Authenticity: What Consumers Really Want | James H. Gilmore, B. Joseph Pine II.Not only was the story interesting, engaging and relatable, it also teaches lessons.
