||11 of 11 people found the following review helpful.| A Great Read to Truly Understand How to Use Social Media from a Business Perspective|By J. Camargo|I was interested in this book because I wanted to see how the author analyzed why many companies talk about social media presence yet very few of them get any economic benefit from their strategies. As a marketer, I was tired of hearing how Facebook likes and impressions were||Winner of the 2015 Gold Medal in Networking, Axiom Business Book Awards
"Piskorski's thought-provoking and well-researched title is ground-breaking and should be required reading for those in business, and business faculty and students."-
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.
What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Mi...
[PDF.po54] A Social Strategy: How We Profit from Social Media Rating: 4.93 (778 Votes)
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