||0 of 0 people found the following review helpful.| How to get attention to your advertisng|By Raul Razo|It is exactly what I was looking for, about emotional advertising and mostly why us humans prefer such human touch above objects alone.|0 of 0 people found the following review helpful.| I love it|By Joy|Very complete, This book give you the tool to work in a new way for adv||"An exceptionally strong case for the use of emotion in advertising. Well-written and well-documented." - Al Ries, author of War in the Boardroom|About the Author|
Dan Hill is an authority on the role of e
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message.
About Face shows how 21st century advertising can reali...
[PDF.hh98] About Face: The Secrets of Emotionally Effective Advertising Rating: 4.99 (519 Votes)
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You easily download any file type for your gadget.About Face: The Secrets of Emotionally Effective Advertising | Dan Hill.Not only was the story interesting, engaging and relatable, it also teaches lessons.
