||0 of 0 people found the following review helpful.| Five Stars|By anthony minots|Great Book a must read!|About the Author|Isabelle Szmigin has published in a wide range of academic journals including Psychology and Marketing
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to:<...
[PDF.su94] Understanding the Consumer Rating: 4.79 (401 Votes)
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You easily download any file type for your device.Understanding the Consumer | Isabelle Szmigin. Which are the reasons I like to read books. Great story by a great author.
