This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the mus...
[PDF.tj04] Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Rating: 3.71 (774 Votes)
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