||1 of 1 people found the following review helpful.| The days of emotional engagement in purchases appear to be over...really!!!!|By Peter P. Smith|Boy, I really wanted to like this book. Even as I found myself at odds with the basic premise of 'more information in the hands of the customer fundamentally changes consumer behavior,' I just could not be persuaded by the narrative or the so-called supporting research. There were so
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe t...
[PDF.io20] Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Rating: 4.85 (426 Votes)
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You can specify the type of files you want, for your device.Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information | Itamar Simonson, Emanuel Rosen. Which are the reasons I like to read books. Great story by a great author.
