The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can ... [PDF.ng53] Baked In: Creating Products and Businesses That Market Themselves Rating: 3.80 (578 Votes)
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You can specify the type of files you want, for your device.Baked In: Creating Products and Businesses That Market Themselves | Alex Bogusky, John Winsor. A good, fresh read, highly recommended.
