||0 of 0 people found the following review helpful.| Four Stars|By Lucinda|Printing is good|0 of 0 people found the following review helpful.| Five Stars|By Customer|Pretty good.|1 of 1 people found the following review helpful.| A great resource|By C Young|Everything you need for managing media relations is at your fingertips||"It would take years of painfully learning from your mistakes to develop the knowledge about working with the media that has been assembled in On Deadline." --Public Relations Journal
"A resource fresh in insight and brimming with pra
Media relations professionals must know how to stay ahead of the game to be effective in today’s complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called “virtually an encyclopedia of media relations” by one reviewer, the Fifth Edition covers relationships with rep...
[PDF.oi48] On Deadline: Managing Media Relations Rating: 3.62 (710 Votes)
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