||5 of 5 people found the following review helpful.| Fascinating Premise backed by neuroscience|By Johannes|"Consumerism could save the world" - a fascinating premise by the authors. I would have never accepted this premise without significant neuroscience and research to back it up. The authors did this and more convincing me to open my mind and consider the idea. With solid scientific evidence, I enjoyed learning how the br|||“A refreshing new analysis of conspicuous consumption . . . Essential for all psychology collections.” ―Dale Farris, Library Journal (starred review)|“This engrossing history merges evolutionary biology and economics to explain our
A bold argument that our "quest for cool" shapes modern culture and the global economy
Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while ...
[PDF.fe97] Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World Rating: 3.90 (728 Votes)
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You can specify the type of files you want, for your device.Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World | Steven Quartz, Anette Asp. A good, fresh read, highly recommended.
