||2 of 2 people found the following review helpful.| best book in sensory marketing|By luk|I would consider this as a "must-have" if you work/do research in marketing, or if you are simply interested in the topic. The book is well written, fun, and very informative.
I have the impression that a change of paradigm is happening in marketing. And, as it is already possible to see, sensory marketing will play a huge role|||"A sophisticated, easy-handed elucidation of the practice of marketing to our senses." - Kirkus |"Marketers have been using sensory experiences to help promote brands for many years to varying degrees of success. It seems to be a hit or miss proposition. In
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
[PDF.ix98] Customer Sense: How the 5 Senses Influence Buying Behavior Rating: 4.85 (458 Votes)
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You easily download any file type for your gadget.Customer Sense: How the 5 Senses Influence Buying Behavior | Aradhna Krishna. I really enjoyed this book and have already told so many people about it!
