||0 of 0 people found the following review helpful.| Three Stars|By Kindle Customer|Okay.|1 of 2 people found the following review helpful.| Excellent overview with practical analysis|By Since-1996|I reviewed one chapter of Professor Jansen's book and found it to be a great introduction to Sponsored Search. It provides a deep background on search systems and keyword advertising||"Jim Jansen proves that theory can make practice a whole lot more profitable. In this book, he explains how and why most search marketers miss their targets, and shows the reader exactly how to construct effective search marketing campaigns. While search mark
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we d...
You can specify the type of files you want, for your device.Understanding Sponsored Search | Jansen. I was recommended this book by a dear friend of mine.
