||1 of 1 people found the following review helpful.| Slam bam thank you ma'am get onto the business of pricing!|By RV52|This is a VERY quick and VERY good overview of pricing techniques and very much tilted towards action and practicality. For anyone who just needs some quick advice and needs to get on with it - the book is spot on.
Leigh used a literary storytelling technique in her book that I personally did not car|About the Author|Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he
One of the most important questions for any business is: how much should I charge? Economics has an easy answer - just look at where demand and supply meet.
Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay?
Using The Psychology of Price, you can discover why price is a psychologica...
[PDF.ga19] The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Rating: 4.74 (426 Votes)
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You easily download any file type for your gadget.The Psychology of Price: How to use price to increase demand, profit and customer satisfaction | Leigh Caldwell. I really enjoyed this book and have already told so many people about it!
