||0 of 0 people found the following review helpful.| worse yet, the ads shown are from the original ...|By Customer|Judith is clearly very knowledgeable. I was desperately looking for books that helped me understand what advertising is doing to us, and how. I thought this book would help but it absolutely did not. It wanders off into a lot of esoteric philosophy, and, worse yet, the ads shown are from the original publicatio
Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If economic conditions are the ones that make ideology neces...
You can specify the type of files you want, for your device.Decoding Advertisements | Judith Williamson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
