||0 of 0 people found the following review helpful.| Five Stars|By Paulo Costa|Exactly what I was expecting.|0 of 1 people found the following review helpful.| Last trends in placemarketing|By Vladislav Solodkiy|Placemarketing is one of most dynamically developing spheres of activity and researches. The book "Place branding" is new view on last trends in this sphere of activity.|||'This book makes a very useful addition to the rather scarce literature on the subject. What I always look for, and what I'm particularly gratified to find in this book, is a prominent acknowledgement of the 'deeds not words' school of thought which I devote
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
[PDF.bw07] Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced Rating: 4.74 (707 Votes)
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