(Mobile book) In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
·•●- Merrill R. (Rick) Chapman ·•●-
| 2006-09-25 | 2006-09-25 | File Name: B00ACC4R4G
||0 of 0 people found the following review helpful.| Truly excellent lessons in software sales and marketing.|By Michael McCafferty|I now recommend this book to my software startup CEO clients. What's that old saying about being doomed to repeat history if we don't learn from it? (George Santayana) Well, there's some really excellent lessons in this very well-written history of the early PC years. Thanks for the|About the Author|Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many diffe
In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn’t work for many of the country's largest and best-k...
[PDF.ap79] In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters Rating: 4.63 (797 Votes)
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You can specify the type of files you want, for your gadget.In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters | Merrill R. (Rick) Chapman. I really enjoyed this book and have already told so many people about it!
