||About the Author|Gilligan is CIM Senior Examiner, Planning and Control until 1998 and Professor of Marketing, Sheffield Business School.
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Stresses the wide differences between different overseas markets and the importanc... [PDF.cn27] International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business) Rating: 4.89 (453 Votes)
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You can specify the type of files you want, for your gadget.International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business) | Colin Gilligan, Martin Hird. A good, fresh read, highly recommended.
