||||As the sub-title indicates, Lakin and Scheubel's book provides a guide on businesses engagement with communities, what they label as, triple-win situations (benefiting employees, communities, and the company). The book is quite easy to follow and understand;
"We need to do Community Involvement better -- we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?"Companies around the world are trying to answer these questions. Many are asking the same questions even as, collectively, they continue to spend billions on their communities. How d...
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