||1 of 1 people found the following review helpful.| Breakthrough marketing|By JoAnne Goldberg|Marketing professionals are often accused of hyping fluff over substance, and too many books on marketing suffer from a similar malaise: heavy on promise, short on actionable content.
In contrast, Launching to Leading stands out for its concise, realististic approach, taking you through the steps that will help you different||
From Gartner's Hank Barnes (@barnes_hank) : "The light bulb moment for me, and what got me so enthralled, was Ken's simple, but critical concept-moving from identifying unique value to establishing a viewpoint
How Great Companies Capture Market Leadership
Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Lead...
[PDF.th81] Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements Rating: 4.78 (603 Votes)
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You can specify the type of files you want, for your gadget.Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements | Ken Rutsky.Not only was the story interesting, engaging and relatable, it also teaches lessons.
