[FREE] Pricing: Segmentation and Analytics (Marketing Strategy Collection)






 | #858542 in eBooks |  2012-01-18 |  2012-01-18 | File Name: B0149MC36S


||2 of 2 people found the following review helpful.| Well-written and Succinct!|By KṛṣṇaKānt|This book deserves a 5-star rating because there is so much of clear and concise information in 110 pages, with absolutely no irrelevant or unwanted stuff, that anyone can read and understand in a day!|6 of 6 people found the following review helpful.| Lean, to the point and a great introduction to the|About the Author|Tudor Bodea Dr. Tudor Bodea is an Assistant Professor in the Operations Group at the University of Groningen, Faculty of Economics and Business. He earned his Ph.D. in Civil Engineering at the Georgia Institute of Technology, with an emphasis o

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from an economist's viewpoint beginning with the basic concept of pricing analytics and what type of data are needed to use thi...


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You easily download any file type for your device.Pricing: Segmentation and Analytics (Marketing Strategy Collection)   |  Tudor Bodea. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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