||1 of 1 people found the following review helpful.| fluffy and inauthentic|By David Rubenstein|This book is based on the central thesis that businesses can increase sales by aligning themselves with social movements. The successful business examples the author uses are typically well-funded marketing campaigns rather than movements, and the authentic movements for the most part don't lend themselves to business campaigns. He tr|About the Author||Scott Goodson is the founder of the pacesetting global marketing/advertising agency, StrawberryFrog. He has built some of the world’s most iconic brands, lectured at Cambridge University, Columbia Business School, and addressed ma
The secret to movement marketing?
Your customers want to make a difference
“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind [PDF.yv39] Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (Business Books) Rating: 4.93 (439 Votes)
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You can specify the type of files you want, for your gadget.Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (Business Books) | Scott Goodson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
