||0 of 0 people found the following review helpful.| Five Stars|By L. Trow|This is just what I needed after my company signed a contract with Salesforce/pardot|2 of 4 people found the following review helpful.| pretty good for basics.|By Chris Thomas|Well laid out and relevant content. Better as a reference guide than to be read straight through. Second half was more informative|From the Back Cover||Learn to:
Establish a buyer’s profile and create a lead scoring model
Integrate marketing automation with CRM and other processes
Choose the right tool for your business
Reach buyers v
Multiply the effectiveness of your campaigns with marketing automation
Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and ha...
[PDF.qw77] Marketing Automation For Dummies Rating: 4.61 (572 Votes)
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You easily download any file type for your device.Marketing Automation For Dummies | Mathew Sweezey. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
