||24 of 25 people found the following review helpful.| The Must-Read Business Book of 2015 (and beyond)|By Thumasathit|I'm the VP Marketing for a tech company, and I think this book is a must read for any exec (tech or non-tech). Here's why.
Whenever someone first buys from a company, they are a new customer. But no business can be sustained on new customers alone. All businesses rely on REPEAT CUSTOMERS. (Duh.)|From the Back Cover||“From Netflix to Spotify, over the past few years, subscription models have become a powerful and profitable business model in the digital economy. Robbie has written a unique, well-researched and very smart book for anyone interested
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain
For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.
The Membershi...
[PDF.ze22] The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books) Rating: 3.63 (609 Votes)
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You can specify the type of files you want, for your device.The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (Business Books) | Robbie Kellman Baxter. A good, fresh read, highly recommended.
