||0 of 0 people found the following review helpful.| A good marketer needs to be familiar with all the information ...|By Liange Zhao|The book, What is Marketing, is from some Harvard Business school professors, they provided techniques to understand marketing and learn how to use the skills to handle marketing easier. The book was originally designed for MBA students to analyze the opportunities in the market and use the opport|From the Back Cover||Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company’s str
Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company’s strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaborators—and great skill in serving customers profitably.
The book provides the foundation for developing those skills...
[PDF.pu95] What Is Marketing? Rating: 3.58 (414 Votes)
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You can specify the type of files you want, for your gadget.What Is Marketing? | Alvin J. Silk. A good, fresh read, highly recommended.
