Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they ...
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You can specify the type of files you want, for your device.Marketing Strategy: A Decision-Focused Approach, 8th edition (Irwin Marketing) | John Mullins, Orville Walker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
