(Read now) Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships (Business Books)






 | #741428 in eBooks |  2005-12-08 |  2005-12-08 | File Name: B000SBTWBY


||12 of 13 people found the following review helpful.| Nothing happens without a sale and no sale will happen without trust . . .|By Dave Kinnear|For years, I have believed that there was "something missing" in the sales programs to which I had been exposed. Despite all the words to the contrary, the many programs seemed manipulative with the focus on "getting the order." The many different incentive programs I've seen employed|From the Back Cover||Rarely are the words "sales" and "trust" used in the same sentence. Why? Buyers are often skeptical, fearing that sellers have only their own interests at heart, Most sellers honestly want to do right by their customers--yet still want and

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book revea...


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