||1 of 1 people found the following review helpful.| Key insights into different branding practices|By John Gibbs|Brands operate in sectors, and each sector is a separate playing field, according to Kartikeya Kompella in this book. So, instead of trying to write a book on branding principles which are applicable to all industries, he assembled contributions from experts in a number of different sectors, to explain how branding i||"A thoroughly comprehensive tour through the latest and best thinking in marketing and branding by our industry's thought leaders. Sharp, succinct and refreshing. A no-nonsense journey through what it takes to make the best brands." (Charles Cadell, Presid
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process.
Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted t...
[PDF.vn08] The Brand Challenge: Adapting Branding to Sectorial Imperatives Rating: 3.72 (411 Votes)
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You easily download any file type for your device.The Brand Challenge: Adapting Branding to Sectorial Imperatives | Kartikeya Kompella. A good, fresh read, highly recommended.
