||0 of 0 people found the following review helpful.| Wonky but Smart|By john moore|Patagonia is a revered brand not only for its products, but also for its purpose-driven environmental ways. The brand has cultivated a deeply loyal following. Craig Wilson spent eight years at Patagonia in various upper-level marketing roles and he shares smart thinking in this book.
His various “Band Ecosystem” diagrams des||
|"This high-level discussion of how to engender brand loyalty deserves to be a seminal work on the subject." Foreword
Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution.
Craig Wilson's The Compass and the Nail lays out a pl... [PDF.mo83] The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet Rating: 3.67 (478 Votes)
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You easily download any file type for your device.The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet | Craig Wilson. Which are the reasons I like to read books. Great story by a great author.
