||1 of 1 people found the following review helpful.| A textbook that doesn't feel like a textbook.|By HDG|With authenticity as its battle cry, "Chasing Cool" was a textbook that didn't feel like a textbook. Kerner's narrative took me back to feeling anything is possible when one dreams. Go big: make sure to read this first.|2 of 2 people found the following review helpful.| Must-read for all Entrepren||
"Johnny Heller does a professionally 'cool' job." ---AudioFile
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? <...
[PDF.gc47] Chasing Cool: Standing Out in Today's Cluttered Marketplace Rating: 4.75 (665 Votes)
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You can specify the type of files you want, for your device.Chasing Cool: Standing Out in Today's Cluttered Marketplace | Noah Kerner, Gene Pressman. Which are the reasons I like to read books. Great story by a great author.
