|||"The Cambridge Handbook of Consumer Psychology does a beautiful job of bringing together some of the most important and interesting researchers currently working in the field. It not only affords us the chance to learn about a wonderful range of current resea
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our un...
[PDF.sr15] The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology) Rating: 4.88 (514 Votes)
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