||0 of 0 people found the following review helpful.| Excellent read for anyone wanting to add innovation to their branding strategies|By JR Ramsey|Being a relatively new entrant into the world of PR, I’ve found it hard to locate a good package of information that addresses the future direction of the converged communications industry. Thankfully, this book handedly addresses this problem.
Reading this offered me
You’re either fully engaged with your audience or you’re irrelevant. The choice is yours.
What do Chipotle and The Matrix and Intel and Old Spice and The Teenage Mutant Ninja Turtles know that you don’t? How have disruptive economics, consumerism, and spreadable media evolved the relationship between brands and their audiences?
We’ve all heard it before — decreased barriers to entry, increased accessibility to t...
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You easily download any file type for your gadget.Transmedia Branding: Engage Your Audience | Burghardt Tenderich, Jerried Williams. Which are the reasons I like to read books. Great story by a great author.
