||6 of 6 people found the following review helpful.| Want new customers? Take care of your current customers.|By Douglas N. Burdett|[[VIDEOID:48cb2890c8d543b43f7604c37235681d]] As the host of The Marketing Book Podcast I read a LOT of marketing books. You're going to want to read this one.
The title of the book Evergreen is an analogy to how customers are to companies as leaves are to trees. Evergreen trees remain lus||
"Noah has woven together memorable examples, detailed common sense and an innate understanding of what makes a business thrive. Hunting for new customers wherever you can find them doesn't make a whole lot of sense." - Seth Godin, Author, All Marke
Loyal customers are the beating heart of every great business.
So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from a...
[PDF.zv98] Leman Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving Rating: 3.63 (602 Votes)
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You can specify the type of files you want, for your device.Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving | Noah Fleming. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
