[Library ebook] The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI






 | #712674 in eBooks |  2013-03-13 |  2013-02-18 | File Name: B00BFZ7ZR0


||0 of 0 people found the following review helpful.| Great strategies for marketing|By Alexx|This textbook gave an excellent overview on the topics of prospecting and how to do lead-generation. I highly recommend it to those who need a starting point or a quick general review.|1 of 3 people found the following review helpful.| Useful Step-by-Step Guide for Top Lead Generation Techniques|From the Inside Flap|

Lead generation is the backbone of your company’s marketing efforts—the unseen force enabling you to bring in prospective customers and convert them into actual sales. Yet l

Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What’s been missing—until now—is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation, marketing expe...


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