||0 of 0 people found the following review helpful.| Online is the tip of the Social Media iceberg|By Mario J. B. da Cruz|Social media extends far beyond the likes of Facebook and Twitter. The authors show how these are just recent appendages to media that include product reviews, instant messaging, telephone and face-to-face conversations.
Moreover, the authors outline an approach to marketing and innovation that beg||"Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today's high tech digital world, face-to-face real relationships matter most. This book with its simple and compelling message, does not so much as take
The world’s preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.
Even in today’s digital world, 90 percent of recommendations that lead to consumer action happen offline. In The Face to Face Book, marketing gurus Ed Keller and Brad Fay reveal the secrets to harnessing this power, showing readers how they can spread the word about their products...
[PDF.cz32] The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace Rating: 4.80 (522 Votes)
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You easily download any file type for your gadget.The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace | Ed Keller, Brad Fay. Just read it with an open mind because none of us really know.
