||2 of 2 people found the following review helpful.| Nice insights in why the brain works the way it does|By Lennart|The first parts of the book are great. The authors combine marketing with neuroscience very well. Where other books mostly describe what works, this book also explains why the brain reacts like this. Unfortunately, the last part of the book was more general about how brands are perceived by consumers. If you are a||
"[D]efinitely a useful read for anyone starting out in marketing. Practical advice on how to appeal to the senses, brain, emotions, memory, subconscious and conscience of your customers is offered and backed up by relevant examples."
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking...
[PDF.zr93] Neuromarketing in Action: How to Talk and Sell to the Brain Rating: 4.93 (627 Votes)
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You easily download any file type for your device.Neuromarketing in Action: How to Talk and Sell to the Brain | Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc. A good, fresh read, highly recommended.
