[Read ebook] Grow: How Ideals Power Growth and Profit at the World's Greatest Companies






 | #473182 in eBooks |  2011-12-27 |  2011-12-27 | File Name: B004J4XGNG


||1 of 1 people found the following review helpful.| How to turn an inspiring idea into bottomline growth|By jan willem den oudsten|Jim Stengel is in the fairly small class of people that remain curious about the world around them also when they seems on top of everything. Being Chief Marketing Officer of one of the biggest B2C conglomerates in the world, achieving a turn-around and then opting for further research because you w

Ten years of research uncover the secret source of growth and profit …

Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.

Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 b...


[PDF.ut69]  Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
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