||0 of 0 people found the following review helpful.| and loved it so much I had to order a hard ...|By Raz Chorev|I've listened to the Audio book, and loved it so much I had to order a hard copy to keep handy, as well! Great book, for people who still believe marketing is creative fluff.. In this book you'll find commercial principals, formulas and business oriented view points, that would change your view of marketing||
This is it! Finally, something definitive about what it takes to win the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science, The Wallet Allocation Rule is a definite must read.
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the mos...
[PDF.et34] The Wallet Allocation Rule: Winning the Battle for Share Rating: 3.57 (729 Votes)
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