||2 of 2 people found the following review helpful.| read it before the case studies become even more dated|By Evan M.|The content of this book is laid out very well. The structure is very clear. Yohn has gathered a whole lot of great case studies, articles, interviews, and the like, from a whole of really smart people. I just wish I'd read it immediately after it was published. The case studies feel very focused around the time|.com |
Q&A with Denise Lee Yohn, author of What Great Brands Do
Denise Lee Yohn
Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise L...
[PDF.bf25] What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4.94 (603 Votes)
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You can specify the type of files you want, for your device.What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest | Denise Lee Yohn. A good, fresh read, highly recommended.
