||23 of 28 people found the following review helpful.| SAS Tutorial or Data Mining Book?|By HBW|I was disappointed after reading 3 chapters of this book. Leafing forward, the book is saturated with SAS examples that I not only cannot understand but do not care about. It seems the whole book was written just to promote the (sold separately)...CD ROM with source SAS code. If you are going to write a SAS book, label it as such.|18||“…the descriptions are clear, concise, unambiguous…she has clearly succeeded…” (The Institute of Direct Marketing -theidm.com|From the Inside Flap|CD-ROM InstructionsInsert the CD-ROM and
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions
In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accur...
[PDF.sj40] Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management (Datawarehousing) Rating: 4.57 (741 Votes)
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You can specify the type of files you want, for your device.Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management (Datawarehousing) | Olivia Parr Rud. Just read it with an open mind because none of us really know.
