||0 of 0 people found the following review helpful.| Decent read! Had a few useful points.|By david g kuhn|I gave this book 3 stars because I found its content pretty average, meaning it had a few useful points worthy of incorporation into my overall sales strategy. It also contained a lot of what I consider to be old sales methodology. If you are new to sales, it is a worthwhile read. If you have been at it for 10yr or more,|About the Author|The author is a charismatic and inspiring speaker with a background in sales, working for Rank Xerox, Grand Metropolitan and Reuters. Today, he runs his own training company, SpokenWord.
“Cold calling” – making contact with strangers – is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!”Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This boo...
[PDF.cp13] Cold Calling for Chickens Rating: 3.87 (627 Votes)
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