||1 of 2 people found the following review helpful.| Faces Don't Lie|By Don Phin|This is a thought-provoking book. It helps us to understand that there is a hidden truth behind people's answers. Whether in the consumer world, at home, or in the workplace. It seems that Dan Hill has made a success by helping advertisers discern truth from appearance. His conclusion is that emotions trump logic most every time. He explains that we||
""[C]ompelling conclusions and insight... an artful and skilled discourse on the business of life."" - brandchannel.com
'I believe that 'emotion' is where it's at'
Tom Peters
For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.
In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in ...
[PDF.uv47] Emotionomics: Leveraging Emotions for Business Success Rating: 4.61 (449 Votes)
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You can specify the type of files you want, for your gadget.Emotionomics: Leveraging Emotions for Business Success | Dan Hill. A good, fresh read, highly recommended.
