||1 of 1 people found the following review helpful.| Excellent Resource!|By SGP|Great overview of an incredibly complex topic. If you are trying to utilize data in your marketing practices and need a place to start, this book spells out why and how your organization should take steps toward achieving that goal. Her definitions cut through the industry jargon and the best practices she outlines present pragmatic, actionable step|From the Inside Flap||Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth an
Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map...
[PDF.ht61] Big Data Marketing: Engage Your Customers More Effectively and Drive Value Rating: 4.78 (539 Votes)
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You can specify the type of files you want, for your device.Big Data Marketing: Engage Your Customers More Effectively and Drive Value | Lisa Arthur. A good, fresh read, highly recommended.
