||1 of 1 people found the following review helpful.| A clear, evocative, and persuasive book on the importance of design|By John E. Branch Jr.|Virginia Postrel’s title conveys her main contention: style, design, the look of things (call it what you will) isn’t valueless, superficial, or bad for you; instead, it has a positive substance of its own. She ranges far and wide in her discussion, examining (to name a few) t|From Publishers Weekly|At the Great Indoors, a hugely successful department store chain, customers can choose from among 250 lavatory faucets. If that represents too little variety, there are more than 1,500 distinct models of drawer pulls. Like it or not, we l
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.
In this penetrating, keenly observ...
[PDF.ab49] The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness Rating: 4.80 (507 Votes)
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You can specify the type of files you want, for your device.The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness | Virginia Postrel.Not only was the story interesting, engaging and relatable, it also teaches lessons.
