||2 of 2 people found the following review helpful.| Killer Advice that Translates into Web Marketing as well as Conventional Marketing|By Rich Benjamin|I have been a marketing professional for over 20 years. In that time, I have worked with almost every market segment imaginable. I have found Kelly's Book refreshing and invigorating; her approach to each individual market segment starts with the person and focuses on their val|From the Inside Flap|If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you're not getting. Who are these mystery customers? How are t
Reach new and diverse customer groups and expand your market share
The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.
Arguing for focusing on customer values rather than demographics, How to Market to People Not Like Y...
[PDF.zn42] How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers Rating: 4.90 (759 Votes)
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You easily download any file type for your device.How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers | Kelly McDonald. A good, fresh read, highly recommended.
