||0 of 0 people found the following review helpful.| Still satisfied with the overall quality of the product|By Edward Hall|Arrived just as described with a little wear and a few pages that have been highlighted. Still satisfied with the overall quality of the product.|About the Author||Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA. |Louis Stern is John D. Gray Professor Emeritus of Marketing at the
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—...
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