||0 of 0 people found the following review helpful.| Used this textbook in my NYU Master's Degree program|By Reader|I had the priviledge of taking Perry Drake's class when I was getting my Master's Degree in Direct and Interactive Marketing at New York University. The class was taught by Perry Drake himself, who is still teaching at NYU.
If you want to know statistics and how to manage databases and select lists for m||A highly readable/useful book... Written for business people... It's strength is its orderly/focused approach to a complicated subject. -- Jane Weber, Secondmoment.org, October 3, 2002|From the Publisher|Chapter Co
Check out the supplemental website! www.DrakeDirect.com/OptimalDM/ "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee "This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level...
[PDF.qd71] Astonishing Legends Optimal Database Marketing: Strategy, Development, and Data Mining Rating: 3.86 (529 Votes)
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